How stakeholder engagement can help you

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Are you wondering if your vision and mission are still relevant for your clients and other stakeholders? Will they be tomorrow? Are you looking for new ways to develop your business? Wondering what partners to select? Are you looking for new, innovative and supported ideas from citizens to strengthen your policy? Are you wondering how you can give your reputation a boost and become a thought leader by partnering with credible third parties ? Are you having a hard time convincing departments to collaborate more efficiently inside your organisation? Are you looking for ways to strengthen your relationship with regulatory bodies or political influencers?

Engaging with the relevant stakeholders is the answer to all these challenges. At Glassroots, we help you build support and define common goals to reach results. We offer inspiring workshops, keynote speeches and tailor made consulting on stakeholder and citizen participation. And we make it happen

We guide our clients through one or more of the 4 key steps towards successful stakeholder participation.

  1. It all starts with why. Combine intelligence from internal and external stakeholder interviews with Glassroots’ trend analysis and facts/figures about what’s on the public and societal agenda to determine why you want to partner with stakeholders or citizens.
  2. Identify and qualify internal and external stakeholders relevant to your challenge. That means those organisations or people that can offer a piece of the puzzle to solve your challenge. Thanks to our extensive network, Glassroots can reach out to top people in the academic, cultural, non-profit, government, societal and education sector. Diversity is a key driver for success.
  3. Confront diverse stakeholders and find a common goal. The ability to listen, not speak, is crucial in this phase. For every project, we develop a tailor-made process design to find the common goal, wether its internal stakeholders, external stakeholders or citizens you want to involve.
  4. Process design & project management.  As a neutral ‘third party’, Glassroots provides the glue between all partners in the project. This includes developing a roadmap, setting KPI’s, coordinating multistakeholder projects, etc.


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