We help your organization to build valuable relationships with external stakeholders by linking your interests to theirs. From mapping stakeholders, to establishing first contacts, to defining common values, co-creating partnerships and managing stakeholder coalitions. Discover some of our projects in the reference section of this website.
Cato Léonard has 20 years of professional experience in business development, digital marketing & social media. She worked for technology and online media companies with a focus on change in strategic and marketing processes based on the use of new technology. She has a pioneer mentality in which finding shared values between diverse organizations is the main driver for success stories. She is also the campaign leader of G1000, a citizens movement for participatory democracy www.g1000.org
Elke Jeurissen has 17 years of professional experience in corporate communications, public relations and public affairs working for companies such as Mobistar, National Lottery, Microsoft, BSA, Nuon, HP, Alcatel-Lucent, BBC, BAF, SBS Belgium. She worked at communication agencies, as a spokesperson of the Federal Minister of Telecoms and Public Companies and was co-founder and managing director of Grevendonk, Jeurissen & Partners until December 2011. She has built a broad network of professional relationships in the Belgian political, media, academic and business arena. Stakeholder partnerships Elke developed before founding Glassroots include:
- Offering opportunity for a TV-campaign to Belgian NGO’s, developed by young creative student talents for SBS BELGIUM, www.beterinbeeld.be. One of the winners was Bond zonder Naam: http://youtu.be/h1VHCpnZdb4
- Safer Internet lessons in schools for MICROSOFT, with ChildFocus and Gezinsbond (Winner Employee Volunteering Awards 2011)